Sales platform for a travel agency
2026Excursion sales ran entirely on a shared spreadsheet, and high season left no room to stop and switch. Discovery delivered an architecture that replaces the spreadsheet in stages, without interrupting sales.
// Introduction
My professional path
Calindra is a digital product engineering consultancy, and placed me at Haytek, an optical laboratory in Rio de Janeiro that manufactures prescription lenses.
A local business that wants to exist online has two options today, and both are bad. Hiring an agency costs far too much for someone with one room and three staff. Using a generic builder costs time and decisions: they open a blank screen, have to choose a typeface, a colour, a structure and an order of sections, and give up halfway.
Good technical education is expensive, and the people starting out are rarely the ones who can pay for it. That is where WaveHub began: somewhere learning to program and to run infrastructure did not depend on having money first.
Excursion sales ran entirely on a shared spreadsheet, and high season left no room to stop and switch. Discovery delivered an architecture that replaces the spreadsheet in stages, without interrupting sales.
The duo made their living from live shows but had no site: schedule, press and booking all competed with fan messages in one inbox. They now have a system and the site that serves both audiences without choosing between them.
She sold premium positioning through a channel that could not carry the price. She now has an identity and a page that do the convincing before the first conversation.
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